WBON Spring Seminar Agenda

The New Rules of Online 

Marketing & Public Relations

May 15, 2009
Hilton - Battery Street

Burlington, VT

Friday, May 15

8:30am - 9:15  - Registration & Expo

9:15am - 9:30  - Welcome

9:30am - 10:15 - The Changing Landscape of Online Public Relations

Presented by Pat Heffernan, Owner, Marketing Partners

10:15am - 10:30 - Break

10:30am – 11:00 - Reinventing Your Business Online
Presented by April Cornell, Owner,  Cornell Holdings

11:00am – 11:15 - Break

11:15am - 12:15 - Keynote: The Media Game - Online & Offline

Presented by Paula Routly & Pamela Polston, Co-founders, Seven Days Newspaper

12:15pm - 1:30 - Lunch

1:30pm - 2:30 - Small Business Online Marketing Success Stories

Presented by Elaine Young, Associate Marketing Professor, Champlain College

2:30pm - 2:45 - Break

2:45pm – 3:30 - Breakout Session I
- Tips for Using Local Media for Online Marketing & PR, Cathy Resmer, Associate Publisher & Online Editor, Seven Days

- Alleviating the Fears of Social Networking, Rachel Carter PR

- 5 Easy Website Building Tools, Marion Abrams, Madmotion

- Managing Website Content to Drive Traffic, Teresa Langston, Net-Spin

3:45pm – 4:30 - Breakout Session II
- Tips for Using Local Media for Online Marketing & PR, Cathy Resmer, Associate Publisher & Online Editor, Seven Days

- Alleviating the Fears of Social Networking, Rachel Carter PR

- 5 Easy Website Building Tools, Marion Abrams, Madmotion 

- Managing Website Content to Drive Traffic, Teresa Langston, Net-Spin

4:30pm - 5:30 Networking Reception