Social media is a critical tool for promoting today’s small business — making the company more visible to more people more quickly than any other marketing platform. But many small businesses are approaching social media all wrong, or they aren’t using it all.
At this fast-paced chapter meeting, we will touch on the strategy stuff and the technical stuff. You will learn how to create the right social media strategy for your business, one that is integrated with the rest of your marketing program to deliver greater exposure for your brand. We will cover why social media matters, how to choose the most effective social media platforms for you and your audience, and best practices for maintaining, tracking, and improving your results over time.
Our Presenter: Pat Heffernan, WBON's founding president, is co-founder and president of Burlington-based Marketing Partners, Inc., a creative agency that helps mission-driven organizations advance their goals through strategic, integrated communication.
Note: clicking on the "Register Now" button above will take you to our new event system on Eventbrite. You can see all of WBON's scheduled events here.